Also, other characters that are non-white Maz Kanata (Lupita Nyong’o), Poe Dameron (Oscar Isaac) and Chewbacca were eliminated altogether in the Chinese poster. The noticeable changes show that John Boyega’s character is made a lot less prominent even though he plays a leading role which brings to question the role of hierarchy in designing the Chinese poster. ![]() John Boyega is a black, British actor who plays a lead role in the film. His image is relegated to a position behind a much bigger BB-8 and inserted under Han Solo (Harrison Ford) and Leia (Carrie Fisher). In the original American poster, his character’s image is the third largest after Kylo Ren (Adam Driver) and Rey (Daisy Ridely). The most glaring difference between America’s and China’s Star Wars: The Force Awakens poster is the significant miniaturization of John Boyega’s character, Finn, and the positioning of his image. But, China’s Star Wars: The Force Awakens poster gained attention for controversial reasons. As such, public relations posters for movies may be slightly different for the same movie around the world. While the Star Wars franchise has gained worldwide attention and numerous fans, cultural preferences still differ across the world. Further below are the much smaller, less important characters that are included to inform the audience that they will be part of the movie. He is placed behind Rey to show that he is protecting her and under the Death Start perhaps because he could be the one tasked to destroy it. He holds a blue light saber that represents the film’s ‘good guys’, the Jedi Order. Finn (John Boyrga) is placed on the right behind Rey in a smaller image to portray his supporting role. Her posture seems to articulate her preparedness for war, her capability, and power. Her image is also large and centered on the vertical bloc to express importance. He is masked to bring out his sense of mystery and doom. To put across the importance of the adversary Kylo Ren (Adam Driver), dressed in a black robe and holding a light saber, he is placed at the top left side of the poster, and is bigger and more visible relative to other characters. ![]() The protagonists are positioned at the center, and the least important characters at the bottom. The poster appears to have been divided into three categories, the antagonists at the top category with Kylo Ren (Adam Driver) and The Death Star representing the villains. It attempts to convey the idea of good against evil using colors, hierarchy, and proportion. The Star Wars: The Force Awakens poster contains a lot of information. Star Wars is the one of the most popular science fiction franchises ever made. Chinese ‘Star Wars: The Force Awakens’ Poster"
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